Plutos is made on Madeira Island, off the Atlantic coast of Portugal. Our factory sits on a mountainside where the air is clean, the water is soft, and every chew is made slowly, in small batches, by people who care about dogs.

We started Plutos because we wanted a chew that did real work — not filler, not rawhide, not a shortcut. Our functional dental dog chew is built on a single, honest idea: health isn't measured in chewing minutes, it's measured in benefits over time.

Every Plutos chew is air-dried, never smoked, and made from human-grade milk protein sourced from certified European partners.

Made from casein, high-quality milk protein, lactose-free, gluten-free. Casein cleans and promotes dental protection against bacteria. Low fat, low calorie, no stains — a nutritious, functional chew for every dog.

Most dog chews on the shelf were designed for shelf life, not for dogs. Rawhide is difficult to digest and can splinter. Bones crack teeth. Smoked chews add carbohydrates and additives your dog doesn't need. Plutos is different — a functional dental dog chew built for one job: keeping teeth clean and dogs healthy over time.

Digests within 24 hours — no gut blockages, tested for high digestibility

Rawhide-free, gluten-free, lactose-free — safe for sensitive dogs

Casein does the cleaning — a natural milk protein that neutralises dental bacteria at pH level

Low fat, low calorie — no weight gain, no stains on carpets

Air-dried, never smoked — no burnt sugars, no unnecessary carbs

The secret ingredient in every Plutos chew is casein — the same milk protein used in premium human nutrition. Unlike friction-based chews that only scrape teeth mechanically, casein works chemically.

As your dog chews, casein neutralises the pH environment where dental bacteria thrive, actively reducing plaque before it hardens into tartar. It's a natural antibacterial mechanism, backed by decades of dairy science, working alongside the normal chewing action.

This is why Plutos is called a functional dental dog chew — it delivers a measurable benefit while your dog does what dogs love best: chewing.

Every dog deserves a functional dental chew that fits their age and size.

Puppies — My First Cheese Chew: soft, gentle on new adult teeth

Adult dogs — 10 flavours across Small, Medium, Large and XL sizes

Seniors — Cheese & Krill: enriched with omega-3 and astaxanthin for older dogs with sensitive teeth and joints